Visual Thinking

Visual thinking and drawing are both becoming increasingly important in today’s business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engage­ment. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another’s ideas, fosters collaboration, jump-starts co-creation and boosts innovation.

This book will help brush aside misconcepti­ons that may have prevented you using these techniques in your workplace. You don’t need Van Gogh’s artistic talent or Einstein’s intelli­gence to harness the power of visual thinking and make your company more successful.

With the right mindset and the simple skills this book provides you the skills to develop your own signature and style and start gene­rating change by integrating visual communi­cation into your business setting. 

Willemien Brand has turned her passion for drawing and design into her life’s work. She graduated with distinction from the prestigious Design Academy Eindhoven and enjoyed an awardwinning career as an industrial designer with ATAG Keukentechniek before setting up the successful design studios Buro BRAND and BRAND Business. To be able to help other people unleash their creativity and use it to achieve better results in their work gives her joy and renews her passion for drawing. Now she shares this passion with companies throughout the world as one of the leading figures in the visual communication revolution.

"This book empowers people and teams to unleash the full potential of their brains and use visuals to make more impact."
- dexigner.com

“This is a great handbook for visual thinking. I would recommend this book to anyone, whether a designer or not, to level up his/ her sketching skills for brainstorming, or to enhance client presentation techniques using sketches and drawings.”
 - indiaartndesign.com 

“The visual book and the way of thinking gives a new fresh look at approaching the - sometimes - boring substance. The book makes it clear that an appealing and enjoyable form improves the content and therefore the communication. Visual Thinking is a true experience and describes the real new scrumming!”
- Nieuws.social

“Visual Thinking is a very practical and approachable guide to improving anybody's skills for visual communication at the office. It’s simple and very effective.”
- The Clerkenwell Post – Montse Prats (Founder of Magma Books)  

“I really liked it. Visually, the book is dynamic, full of examples, but mostly of how-to- do.”
- Gycouture (design)

 “A must-have, must-read and must-do book!”
- Vance.nl