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Think Like An Adman
Think Like An Adman
Think Like An Adman
Think Like An Adman
Think Like An Adman

Think Like An Adman

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Advertising goes beyond fleeting TV spots; it’s about shaping behaviors and viewpoints daily. Every brand and community engages in this practice. This guide unveils the art of persuasion, applicable to personal relationships or larger audiences. You’ll ga

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Product description

Advertising is far more than a 30-second commercial on TV. It’s everything you do to lure people into different behaviours, into other perspectives, or different opions. You’re advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you). This book is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you’ve read this book, you won’t have to be an advertiser to do it.

Specifications

Author
David Snellenberg
Cover
Paperback
Pages
160 pages
Dimensions
181x150mm
ISBN
9789063696351

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Specifications

Author
David Snellenberg
Cover
Paperback
Pages
160 pages
Dimensions
181x150mm
ISBN
9789063696351

Think Like An Adman

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Advertising goes beyond fleeting TV spots; it’s about shaping behaviors and viewpoints daily. Ever..

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