Think Like A Designer Don't Act Like One (ENG)

Think Like A Designer, Don't Act Like One gives you 75 inspiring, educational and sometimes hilarious insights in the adventurous minds of the designer. The insights give every professional tools to apply in their own innovation processes. Learn from the inimitable reasons the designers have to get to their creations or just enjoy the explanations about designs around us, even the ones that are often perceived as a failure (e.g. the Fiat MuItipla). The author harvested not only from his own experience but also listened to what famous designers and architects had to say about the design profession. It is a book about the mentality of people that create products which continuously have a big impact on our daily lives. But please remember: even a designer is only human...

Author

Jeroen van Erp is a designer, professor, and author. He co-founded Fabrique and teaches at Delft University of Technology. His insights blend humor and expertise, making design concepts accessible and inspiring for all.

Press

"75 inspiring, educational and sometimes hilarious insights in the adventurous minds of the designer." – Slanted.de

"In the search for inspiration or a fresh way of looking at a problem, you could do worse than flick through the pages of Think Like a Designer to get the juices flowing." – New Design magazine

"Light and complex at the same time, and therefore extremely inspiring." – Lowie Vermeersch, Director Granstudio, Turin

"Design is the buzzword of the last decade. Van Erp unravels this mercilessly. A joy to read!" – Richard van der Laken, Director What Design Can Do / De Designpolitie

"Eye-opening design rules explained with wit and expertise." – Margriet Schavemaker, Curator and manager Education Stedelijk Museum Amsterdam

"Non-linear, funny, informative, intuitive. This book gives you an inspiration boost." – Demetrios Fakinos, Director European Design Awards