The Innovation Matrix

Content

The present-day business world is competitive, complex, and interconnected. Organizations must innovate to survive. Innovation is an expensive exercise and needs smart people to work on it, those that are not always within your organization. To succeed, many now co-create with others outside their own organization. In innovating jointly, organizations struggle with questions on how to capitalize on bright ideas, how to capture value in a co-created innovation, and how to manage the innovation process itself.

The Innovation Matrix simplifies and structures innovation management and strategy. Intellectual property, which is at the core of every innovation, is urged to be used as a tool in defining a strategy and managing the innovation. Through three key steps (THINK-STRATEGIZE-ACT), you build an Innovation and IP Strategy.

Under Think, six building blocks are identified to help you judge what your organization is, has, or needs for its innovation ambitions. Analyzing these building blocks will enable to construct your innovation and IP strategy.

In Strategize, an Innovation and IP Matrix presents possible strategies that can be adopted by an organization for an innovation project or a particular product or service. It helps in finding an approach towards innovation partners, capturing the value of innovation and protecting the IP.

In Act, three key factors that will help implement an innovation and IP strategy are discussed: working your ecosystem, clever contracting and the right innovation attitude. Additionally, this chapter has case studies for practice and some tools that can be used for your own projects and cases.

If you would like to buy in bulk, you can enjoy a special discount on orders over 10 copies. Starting from 15% off. Please contact us at [email protected].

Author

Deepika Jeyakodi has been a Commercial & Contracts Officer since 2015. Mirjam Ros has twenty years of experience in the aerospace industry, oil & gas and R&D. Deepika and Mirjam won the Best Paper Award at the IACCM Academic Forum in San Diego in 2016 for their paper titled: Strategizing IP in Open Innovation. 

Press

"This book is a necessity for anyone engaged in innovation! Not only does it unravel why intellectual property strategies are critical in today's dynamic and uncertain business world, it also offers a comprehensive hands-on approach empowering professionals to immediately revise and enhance their innovation and IP strategies."

- Brian Tjemkes, associate professor in Strategy & Organization, VU Amsterdam  

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