The Creative Nudge
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A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book.
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Product description
Content | Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use 'nudge theory' to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life. |
Author | Advertising creative director Mick Mahoney has won many accolades including the Cannes Grand Prix. Mick’s strategic partner, Kevin Chesters, has led creative strategy at advertising agencies including Ogilvy, Saatchi & Saatchi and Wieden & Kennedy. They are partners in a communications consultancy in London, Harbour Collective. |
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Specs | ISBN: 9781786279002 |
Specifications
Author
Mick Mahoney & Kevin Chesters
Cover
Paperback
Pages
128 pages
Dimensions
13,6 x 21,4 cm
ISBN
ISBN 978 17 8627 900 2
The Creative Nudge
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A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge..