Lick It! (ENG)

Lick It: Challenge the way you experience food

Over the course of 32 unique food challenges, 22 chapters of alternate angles, and countless insights from food design theory, Lick It will radically transform your relationship to food.

Through 24 unique challenges, a diverse range of angles, and detailed insights into the world of food design, Lick It will radically transform your relationship to food.

Whether mealtimes are your favourite part of the day or you're in the camp of ‘eat to live' rather than ‘live to eat, this book will help you reshape how you think about food. Much more than just body fuel, food is political, it’s social, it’s exciting and constantly shifting and changing.

With a striking balance between creative tools and cutting-edge theory, these 30 chapters will examine everything from food politics and sex to hunger and queer food. Lick It is not a cookbook. Rather, it’s an ultimate food experience, helping you challenge your mind and expand your mouth.

Author

Marije Vogelzang, a pioneer in eating design, focuses on food as a medium. A global speaker and Fast Company Top 100 creative, she innovates with her work. Former head of FOOD NON FOOD at Design Academy Eindhoven, she reshapes food experiences.