Influence

When you want to change the world, how do you get the world on board?

This is the communications playbook changemakers, entrepreneurs and aspiring leaders everywhere have been waiting for. 

It uniquely guides you through the Five Traits of Influence, step by step. You’ll activate your purpose, identify your audiences, build your brand, construct your plan and master core skills. These essential skills cover changing behaviour, body language, persuasive conversations, creating killer content, storytelling, writing craft, media relations and TED-standard public speaking. 

Inside, you’ll find expert insights, practical tools and handy quick-reference summaries. Accompanying all this is your personal Influence Canvas, where you’ll plan your leadership path. 

This book unlocks the tools previously only accessible to those employing PR and media agencies and development coaches. Learn their secrets and use them for yourself. Whether it’s for personal growth or you want to build up a business or movement, Influence will become your go-to coach for leading positive change through powerful communications.

Author

Adam Stones is an award-winning writer and communications strategist working exclusively with people and brands making a positive impact. After several years working with UK media (including BBC Magazines and Telegraph Media Group), he spent eight years working for two of London’s leading communications agencies: Burson Cohn & Wolfe (PRovoke’s Global Agency of the Year 2020) and Forster Communications (Consultancy of the Year 2021 at edie Sustainability Leaders Awards). In 2016, he moved to Amsterdam and established his own purpose-focused enterprise, A’DAM Communications.

Press

"This book cracks the code on change communications – it’s timely, relevant and really well-written." – Peter Gilheany, Forster Communications

"If you want to communicate your message far, read Influence." – Dr Nadina Galle, Forbes 30 under 30 entrepreneur and ecological engineer

"Influencing others can be hard even if what you have to say is important. This brilliant, comprehensive guide will help you find your voice and land ideas that really inspire." – Gareth Jones, The Drawing Board

"The book is fantastic. Adam Stones has managed to beautifully distil essential components of clear communications into an actionable book, transforming art into a craft. It's truly a shortcut to becoming a strong communicator, which is otherwise a journey that takes years of learning the hard way." – Sjors Mahler, pr.co

"Smart, uniquely practical and an engaging read. The accompanying canvas will provide a valuable step-by-step resource for any changemaker." – Jennifer Mulder, entrepreneur, The Health Sessions

 "This book cracks the code on change communications – it’s timely, relevant and really well written." – Peter Gilheany, Forster Communications

"Truly a shortcut to becoming a strong communicator, which is otherwise a journey that takes years of learning the hard way." – Sjors Mahler, pr.co