Infinite Double Diamond

"It does not matter whether you are innovating on your proposition, your team culture or something else. The authors Carola Verschoor and Rik de Vette view innovation as the creation, development and implementation of new forms of value. It is a verb, because ultimately for innovation to happen, thoughts and ideas must be set in motion by doing.

Author

Rik de Vette is a growth hacker and customer developer, blending growth hacking with design thinking. Formerly a pharmacist, he now works at PostNL’s Innovation Studio, driving innovation through practical knowledge and methodologies.