How To Visit an Art Museum (The Expanded Edition)
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Product description
“The only way to understand art is to go to a museum and look at it,” French painter Renoir suggests. But once inside, this is easier said than done. What do you do when the label simply reads “Untitled, 1973”? How do you react to exhibitions dominated by white male artists?
How to Visit an Art Museum is a pragmatic and imaginative handbook which shows you the sense and nonsense of museum etiquette. The original edition (2014) became a bestseller, inspiring thousands of readers worldwide to pursue a truly rewarding museum visit. This expanded edition offers newly added tips that let you tackle current challenges such as the male gaze, fossil museum sponsors and the lack of diversity on gallery walls. Now more than ever, the art museum is a place to question what you see.
Find out how you can use museum guards to your advantage. Learn how to relate to art from male artists who treated their muses as scum. Explore how kids are able to offer you glimpses of the world that’s hidden behind an artwork. How to Visit an Art Museum shows you how a little courage and creativity can make your museum visit truly worthwhile and truthful. Because, ultimately, the art museum is what you make it.
How to Visit an Art Museum, The Expanded Edition is the latest edition, featuring 10 additional tips and updated visuals.
How to Visit an Art Museum, The Expanded Edition is the latest edition, featuring 10 additional tips and updated visuals.
“In a witty and intelligent way, Idema invents all possible ideas that could make museumgoers’ experience fuller.”
—Books on Art
—Books on Art
Author
Johan Idema is a passionate promoter of innovation in the art world. He works as a creative producer, cultural entrepreneur, consultant and author. He specializes in creative concept development, new business planning and innovation management in the arts. Johan has worked at several cultural institutions and has extensive experience as an art consultant.
His previous publications include, among others, A Spectator is an Artist Too (a visual essay about human behaviour around art) and Beyond the Black Box and the White Cube (introducing new ways of thinking about museum and theater architecture).
Johan is a frequent visitor of art museums around the world and lives in Rotterdam, the Netherlands.