How To Research Trends - Revised Edition

Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyse trend spots, and apply insights to kickstart innovation.

This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as newly added theories, including Shalom Schwartz's human values model and Sharpe’s Three Horizons Framework. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.

• Interviews with professionals that provide insights on how to implement trends.
• Various activities and tools to be used individually or in a team.
• A dedicated chapter on how to set up your own trend practice within your organisation.
  
  

  If you would like to buy in bulk, you can enjoy a special discount on orders over 10 copies. Starting from 15% off. Please contact us at [email protected].

   

ABOUT THE AUTHOR

Els Dragt is an independent trainer, lecturer, researcher, and author with over 20 years of experience. Her main focus lies on human-centered innovation. She has published several research-related books, including "Dare to Ask" (BIS Publishers).