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Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
Happy Is Up Sad Is Down
€--,--Incl. tax

Unleash your creativity with this unique design book that employs metaphors to spark inspiration and refine your design process. Reflect on your ideas, elevate your techniques, and embark on a transformative journey that turns concepts into reality. Enhan

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Product description

We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world. 'Happy is Up, Sad is Down' is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics and advertising. Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.

Specifications

Author
Jörn Hurtienne, Diana Löffler, Clara Hüsch, Daniel Reinhardt, Robert Tscharn, and Stephan Huber are experts in psychology, design, and computer science. They study metaphors' impact on design, enhancing various applications from automotive to augmented re
Cover
Hardcover
Pages
304 pages
Dimensions
15 x 16 cm
ISBN
ISBN 978 90 6369 593 4

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Specifications

Author
Jörn Hurtienne, Diana Löffler, Clara Hüsch, Daniel Reinhardt, Robert Tscharn, and Stephan Huber are experts in psychology, design, and computer science. They study metaphors' impact on design, enhancing various applications from automotive to augmented re
Cover
Hardcover
Pages
304 pages
Dimensions
15 x 16 cm
ISBN
ISBN 978 90 6369 593 4

Happy Is Up Sad Is Down

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Review Jörn Hurtienne, Diana Löffler, Clara Hüsch, Daniel Reinhardt, Robert Tscharn & Stephan Huber Happy Is Up Sad Is Down

Unleash your creativity with this unique design book that employs metaphors to spark inspiration and..

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