Event Design Handbook

Some of the most life-changing connections are made at events. But if you can’t design events, how can you change your world? The answer? This handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas.

This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events, and provides insight into how to observe and analyze events, understand stakeholders, and define behavioural changes required to deliver value. It also identifies the levers and mechanisms that influence such behavioural changes in event design.

This handbook lays the foundation for creating a common language. A language that can be spoken and understood by those who know and those who don’t yet know the mechanics of events. It is a pragmatic approach for designing and creating events that matter.

For more information about the #EventCanvas visit: www.eventcanvas.org/eventdesignhandbook

Authors
Roel Frissen and Ruud Janssen are the founders of EventCanvas.org Foundation and Event Model Generation. Dennis Luijer is a visual thinker and a story engagement engineer.

“It’s a must have for every event planner.”
- Frankwatching 

"This book stands out of the crowd of recent design/business books because it is so specific and actionable. I have found myself recommending it to colleagues and clients when it is time for them to plan important leadership offsides, meetings and events. Bringing people together is a time-consuming and expensive endeavor, and when you do that, you owe it to yourself to ensure the most impact possible. This book will help you do that.”
- Dave Gray