Design Innovation and Integration

Design Innovation and Integration is both a toolkit and guidebook that helps business leaders to fully understand and correctly apply the concepts of design innovation and design integration to their organisations, whilst also establishing their importance within a business and its organisational strategy.

This book expands on existing design tools and will help you to make solutions a reality by providing you with the resources and design tools that will enable you to integrate design strategically within an organisation, improve your approach to innovation, develop your design thinking, and restructure your development process.

This invaluable book applies over 10 years worth of research from the authors Straker, Wrigley, and Nusem. It aims to help global leaders, local businesses, partnerships, sole traders, and all other types of businesses to realise the potential of design innovation and integration. They can do this by exploring the opportunities inherent within this area, whilst also providing stark warnings about the mistakes to avoid.

For readers looking to develop their unique approach through the use of tools that have been proven to deliver results, then this is a good solution. 

If you are looking to grow your influence and create an environment in which design innovation can flourish, then this book is for you.

Author

Dr Straker, Professor Wrigley and Dr Nusem form the Design Innovation research group at the University of Sydney, Australia, they research the value that design holds to business.